Why Investing in Emerging Artists is Your Art World Secret Weapon

Let's face it, the art world can feel a bit...intimidating. 

Galleries with hushed tones, price tags that make your eyes water, and names you're supposed to know but totally don't. But what if I told you there's a way to be part of the art scene, support creativity and potentially even make a savvy investment, all without needing a trust fund? Enter: emerging artists.

Forget the Picassos and Warhols (for now!). Investing in emerging artists is like discovering a band before they hit the stadium circuit. It's exciting, it's fresh, and you get to be part of their journey.

Abi Wason

Why Emerging Artists? Let's Break it Down:

• Affordability: This is the big one. You can acquire original, compelling artwork for a fraction of what established artists command. Think of it as getting in on the ground floor.

• Supporting Creativity: You're directly supporting artists in the early stages of their careers. Your investment helps them buy materials, rent studio space, and dedicate time to their craft. You're not just buying art, you're becoming a patron!

  
  

• Potential for Growth: While there are no guarantees, the potential for significant appreciation is real. Imagine buying a painting for a few hundred pounds that becomes a sought-after piece in a few years. It happens!

  
  

• Discovering Unique Styles: Emerging artists are often pushing boundaries and experimenting with new techniques and ideas. You'll find a diverse range of styles and perspectives that you won't see in established galleries.

  
  

• Building a Personal Collection: Investing in emerging artists allows you to curate a truly unique and personal collection that reflects your taste and supports the artists you believe in.

• It's Fun!: There's a thrill in discovering new talent and watching their careers blossom. You become a part of their story.

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Hollie Savory

How to Get Started (Without Feeling Overwhelmed):

• Do Your Research: Explore local art schools, independent galleries, and online platforms that showcase emerging artists. Follow artists on social media and attend their exhibitions.

  
  

• Develop Your Eye: Visit museums and galleries to familiarise yourself with different styles and techniques. Pay attention to what resonates with you.

  
  

• Talk to Artists: Don't be afraid to engage with artists at exhibitions or studio visits. Ask them about their process, their inspirations and their future plans.

  
  

• Start Small: Begin by purchasing smaller, more affordable pieces for example works on paper. You can always add to your collection as your confidence (and budget) grows.

  
  

• Buy What You Love: Ultimately, the most important thing is to buy art that you genuinely enjoy. Even if the artist's career doesn't skyrocket, you'll still have a piece that brings you joy.

  
  

• Consider Online Platforms: Sites like Artsy, Saatchi Art, and even Instagram can be great places to discover and connect with emerging artists.

  
  

• Art Fairs: Keep an eye out for local art fairs and open studio events. These are great opportunities to meet artists and see their work in person.

  
  
  
  

  

  Sophie Elizabeth Moore

A Word of Caution (Because I'm Realistic):

• No Guarantees: Art investment is not a sure thing. An artist's career may not take off and the value of their work may not appreciate.

Investing in emerging artists is more than just a financial decision. It's about supporting creativity, building a personal collection, and being part of the vibrant and ever-evolving art world. This is where I come in! I like to do my research and discover exciting emerging artists. I represent a number of early career artists whose art is still very affordable (but very good!) So, go ahead! Discover the next big thing! Your walls (and your wallet) will thank you.

Click here to discover and shop emerging artists...